April 10, 2017
ESW has unveiled its new website at www.ESWIT.com, which is the combined result of the previous brands & services of ESWilliams.com and ITnorth.ca, which merged just over a year ago on April 1, 2016.
The new "ESW 2.0" website & branding takes a fresh approach to describing ESW's services & culture, showing that professional IT doesn’t have to be dry & boring.
Graham Plett, President of ESW announced "ESW has been revitalized over the past year - we have worked hard to extract the very best out of both organizations in regards to our systems, processes and people. We understand the value of consistently reinventing ourselves."
The intent of the brand change was to represent the revitalized culture of our organization and demonstrate ESW's ability to transcend jargon and speak like a Business Advisor, not a techie.
"Our new brand is about being knowledgeable but friendly, like we are." says Akos Zsufa, Director/Partner "ESW 2.0 reflects our people - we have the energy and enthusiasm of a startup, but tempered with the experience and horsepower of an established player."
Beyond the website, there have been significant changes that touched every area of the business, from social media to invoicing.
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